About:

As the largest single body of professional clubs in European football, the EFL consists of 72 member clubs and oversees the administration and regulation of prestigious competitions such as the Sky Bet EFL, Sky Bet Play-Offs, Carabao Cup, and Papa Johns Competitions.

Challenge:

This temporary position, spanning 12 months, would provide maternity cover – ensuring the seamless execution of the annual strategic PR plan, playing a crucial role in managing both internal and external corporate communications.

To be successful the candidate would possess a proven track record in a similar senior role within a high-profile business, an extensive network of media contacts, exceptional presentation skills, and strong people management abilities. Additionally, a commercial focus was essential, as the role involves spearheading the development and implementation of activations with key stakeholders.

Solution:

Aligned with the EFL’s commitment to fostering an inclusive and diverse environment, we were thrilled to assist them in their talent search. Leveraging our deep understanding of the EFL’s core principles, our dedicated project lead and communications specialist, Jan, promptly initiated the identification of exceptional candidates who not only possessed the requisite skills and experience but also resonated with the EFL’s values and goals.

Within six weeks, Executives in Sport Group reassessed and reviewed 36 candidates, leading to a shortlist of nine individuals who underwent further evaluation by the EFL. From there, three candidates progressed to stage 1 interviews, and subsequently, two candidates advanced to the final interview round. Finally, after careful consideration, one outstanding candidate was appointed, and the contract swiftly finalised.

Thanks to our fruitful collaboration with the EFL, we successfully placed a highly qualified and skilled Senior Communications Manager who brings a wealth of experience in the world of sports, having previously worked for Melbourne Cricket and TGI Sport. This exceptional candidate not only possesses a deep understanding of the industry but also offers fresh perspectives, innovative ideas, and a proven track record of delivering impactful results..