… are cognitively diverse. Because great minds think differently.

… make data-driven decisions that drive performance. Both on and off the pitch.

… hire for culture add not fit. Diversifying their mindset alongside their workforce.

It’s often said that great minds think alike.

But we think that great minds think differently. That’s why we’ve built a forward-thinking sports consultancy, reimagined for the next-gen demands of top tier sport.

Connecting The Change Makers And Future Leaders In Sport

Through forward-thinking talent identification.


Our team of sport-obsessed industry experts help our clients build winning teams — on and off the pitch.


We’ve spent over a decade building relationships with the brightest global talent, both inside and outside sport.


We’ve spent over a decade building relationships with the brightest global talent, both inside and outside sport.


Access 24/7 collaboration through our industry leading recruitment platform – utilising trailblazing AI and smart tech.

Our track record


Find out more


Turning positive intent into positive action.

SportsReady is our social purpose programme. It exists to level the playing field in sports business and helps organisations unlock the higher performance that diverse talent brings. Providing mentorship, career support and more to individuals from underrepresented communities.

We partner with some of the top organisations championing diversity and inclusion in sport.

Find out more

Our industry insights


Anonymous Recruitment


Anonymous Recruitment

What and Why?

We’re all human... which means we all have our biases, so many of these unconscious.

Women in Football


Women in Football

Providing career advice for WiF members

Women in Football are empowering women, men and non-binary people with knowledge, expertise and collective support to create a stronger, brighter and more diverse future.

Lungi Macebo

Sports Thoughts

Lungi Macebo

Chief Operating Officer, Birmingham City

Dave Callan

Sports Thoughts

Dave Callan

Head of Partnerships & Business Development, Team INEOS

Finding emerging talent and future leaders in sport was always our aim. Many of those are now being appointed to the most senior roles in sport. That’s real impact!

Our mission is to be the most referred agency in sport. This drives us to be world-class in every interaction with clients and individuals.

I’m fascinated by what makes high-performing teams ‘tick.’ Spending my days meeting and interviewing high-performance practitioners is thus perfect!

Our tech stack provides significant benefits for clients. They can open our online portal and see the progress of searches in realtime with full transparency.

We’re big enough to cope and small enough to care. Chosen by sports organisations who see that we have the research capability of larger firms but without big ‘off limits’ lists and slow processes.


Looking to find game-changing leadership talent? Get in touch today to benefit from a complimentary, no strings-attached consultation.

For individuals seeking their next role within sports business or high-performance — we’d love to hear from you.

View our privacy policy here.

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