Executives in Sport Group is proud to share that Eddie Koppoe was selected as a panel speaker at the European Sponsorship Association (ESA) Evidence. Action. Change. workshop, held in London on 15 April 2026.

The ESA event brought together industry leaders to explore one of the most important topics facing the sponsorship landscape today: how to drive meaningful progress in equality, diversity and inclusion. The session forms part of ESA’s wider commitment to creating a more inclusive sponsorship industry, following recent research and ongoing initiatives in this space.

Eddie joined a panel alongside Jessica Markowski, Director at Deliveroo, with the discussion chaired by Amar Singh, Senior Vice President at MKTG Sport & Entertainment. Together, the panel explored the sponsorship and inclusion challenge, sharing perspectives on where the industry currently stands and what practical steps are needed to drive change.

The conversation highlighted the responsibility across brands, rights holders and agencies to move beyond intention and into action, ensuring sponsorship becomes a more accessible and representative space for all.

At EISG, we are incredibly proud of Eddie’s contribution to such an important conversation. His involvement reflects our continued commitment to supporting diversity, inclusion and long-term positive change across the sports and sponsorship industries.

You can watch the full session here

Equality, diversity and inclusion sits at the heart of everything we do at EISG. To continue the conversation, connect with Eddie at ek@eisg.com.