1. How did you get your first opportunity in sport?
When I left university, somebody said to me that the best way to work in sports media was to get any job at a publishing firm, make friends with the editorial team and then make the move across – so that’s exactly what I did. I start off selling advertising space in the back of Marketing Week, and eventually I became an editorial assistant for a pull-out newsletter in the magazine called Sports Marketing, and it went from there.
2. What is the best sporting event you’ve ever attended?
Without a shadow of a doubt, London 2012. I worked at the event and to walk around the park, to be part of it, was incredibly special.
3. Who has been the biggest influence on your career?
You have different influences at different parts of your career and it’s tough to compare who has had the biggest impact. The market changes so quickly and so frequently that I’d have to say the biggest influence has been the people within the industry – to continue meeting new people with fresh ideas is inspiring.
4. I’m a big brand with a hefty sponsorship budget – what sport or event should I invest in?
No one has cracked a really solid, sponsor-driven CSR campaign in sport yet. People are trying it, but they’ve yet to hit the nail on the head. Some of these brands have huge influence on society, and they can use sport as a vehicle to make a difference. It doesn’t matter what sport it is, that’s the opportunity that needs to be taken.
5. Who are three sports industry contacts you’d invite to your dinner party?
Chubby Chandler is always worth a few conversations, and Peter Crouch is a laugh too. Last but not least, I’d say Simon Oliveira. That’s quite the dinner party.
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I thought recruitment agencies were all the same but The Executives In Sport Group proved me wrong. They are warm, professional and genuine. They really cared about my needs and what I was looking for. I’m over the moon with my new role.