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Marketing Manager - Sport

Job Title: Marketing Manager - Sport
Contract Type: Permanent
Location: London
Salary: Competitive
REF: 1311EH1
Contact Name: Emma Holloway
Contact Email:
Job Published: 5 months ago

Job Description

The Executives In Sport Group are exclusively retained on behalf of Spartan UK to recruit a Marketing Manager to join the company.

Role Summary

The successful candidate will report to the UK & Ireland General Manager, the successful applicant will be responsible for leading all marketing and brand activities within the UK & Ireland. The focus of the role will be to create and manage the marketing strategy for the business, identify future opportunities for growth and actively contribute to wider commercial projects within the business including on partnerships and customer experience.


  • Develop and implement annual marketing strategy aligned to the business’ key strategic objectives
  • Manage all activities related to the brand to ensure it is presented in a manner that reflects Spartan’s strategic direction consistently
  • Devise, prepare and implement promotional and communication calendar
  • Build marketing budget and maintain marketing and advertising expenses within the set budget while also identifying ROI opportunities
  • Understand and set best practices and programmes for all marketing channels.
  • Coordinate public relations to promote Spartan message and ensure proper placement of brand
  • Prepare, manage and implement both B2B and B2C marketing plans for all revenue generating business units including participation, sponsorship and strategic partners
  • Ensure ROI is evidenced for all marketing activity undertaken
  • Delivering market research projects
  • Manage the design and printing of promotional materials, from brief to production
  • Undertake management functions and leadership for the marketing department
  • Ensure that the marketing team have a development programme in line with agreed KPIs and ensure performance management of the marketing team through regular assessment of objectives


Qualifications & Skills

  • Minimum three years of experience in a marketing role, preferably within a sports and/or major events environment at Senior Account Executive level or above
  • A strong leader with the ability to motivate as well as manage high level stakeholder relationships
  • A love of sport would be very beneficial for the role
  • Proven track record of successfully developing and implementing marketing strategies and associated plans with demonstrable ROI
  • Experience with running, maintaining and updating marketing budgets
  • Wide-ranging and relevant industry contacts
  • Comfortable analysing data to make informed marketing decisions
  • Strong written and oral communication skills
  • Ability to build reporting tools and analyse campaign metrics including via Google Analytics
  • knowledge of how digital marketing tools work together for ultimate optimisation including SEO
  • Ability to hold oneself accountable and an aptitude for prioritising multiple projects
  • proactive, solutions-oriented and a collegial approach to a business environment


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