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ultimate driving case studies

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Ultimate Driving at Goodwood

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ultimate driving case studies

The Goodwood Group

THE ULTIMATE DRIVING EXPERIENCE NEEDED
THE ULTIMATE MARKETING EXPERTISE

The Executives In Sport Group enjoy a superb working relationship with The Goodwood Group, which is why they had no hesitation entrusting us with the challenge of identifying a Senior Marketing Manager for a key interim position.

THE VACANCY

The Goodwood Group needed to secure a senior Marketing Manager, with strong events experience, to manage the launch of their exciting new BMW Ultimate Driving Experience Day, which makes use of the historic Goodwood Motor Circuit, and 12,000 acres of ancient woodland. The individual needed to be a perfect company fit, highly skilled, and extremely passionate about motorsport!

THE PERSON

  • Interim position for six months
  • ŸLocation (Goodwood)
  • Challenging timescales and immediate need
  • Requirement for events experience in sport/motorsport
  • Cultural fit crucial

THE RESULT

  • A superb individual, with significant motorsport experience, was appointed
  • Their key experience included events, media and automotive broadcast
  • The Goodwood Group were able to deliver their Ultimate Driving Experience with the ultimate precision and success!
  • We continue to work with The Goodwood Group, in particular within marketing, where further key placements have been made
  • The strong relationship ensures that we have visibility of future recruitment needs, so can act in a pro-active and timely manner, significantly reducing time to hire
  • The Off Road Ultimate Driving Experience is so spectacular that a Goodwood Butler serves afternoon tea if you can find him in the woods!

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