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The Sports Consultancy
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The Sports Consultancy provide a comprehensive advisory service for all aspects of bidding for, planning and delivering major international sporting events. Their clients include governments, national governing bodies of sport and host cities. In addition, their sponsorship division helps rights holders to maximise revenues and marketing benefits from brand sponsorship including sponsorship strategy, asset and rights auditing, rights structuring and sponsorship architecture. We were flattered therefore, when we were asked to work closely with them to help grow their in-house capability in a number of areas, including three key appointments -Senior Consultant, Partnerships Manager and Senior Business Development Manager.
Crucial to talent identification for The Sports Consultancy is a thorough appreciation of the type of person and experience that fits their organisation. Accordingly, our Research team spent time with the company to build profiles and also analysed where high performers in their team have previously come from, both in terms of career and academic experience. Once we were able to overlay this key information, we started to identify and approach highly talented individuals who not only matched each profile, but could also bring a new level of skills and experience.
"We have very impromptu demands but EISG have always delivered within our timeline. They know the market and who’s out there, so they suggest possible candidates straight away. They have given us our best people."
The Senior Consultant role demanded someone who could help rights holders maximise their value proposition and efficiently structure their sponsorship programmes. Our in-depth search found someone who had been classically trained in FMCG then worked for Paralympics during London 2012 before moving to The Football League as part of a team delivering Sky Bet as title sponsor. When we approached them they were working with Baku, Azerbaijan to help deliver the commercial programme for the inaugural European Games.
The Partnerships Manager role is all about developing and growing sponsorship portfolios and bringing major brands to rights holders. We found an ideal match in a candidate we discovered who had four years’ experience with the organising committee for the Glasgow 2014 Commonwealth Games. As well as managing sales of multi venue hospitality programmes, they had worked closely with a commercial team to on board and deliver rights programme for Games sponsors.
At a critical time when The Sports Consultancy was launching an innovative new data and insights product to sports rights holders, we were tasked with identifying a Senior Business Development Manager to lead this exciting project. Following an intensive search, we successfully headhunted a high calibre individual with a wealth of experience selling predictive data insights and analytic solutions into global markets.