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Case Study 5

The Scarlets

A mix of search and
advertising got the
right person over
​the line

scarlets

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The Scarlets

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scarlets case studies

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The Challenge

Lllanelli based rugby union giants The Scarlets approached us looking for a Sponsorship Sales Manager who could build strong links in the local community, as well as focussing on advertising, hospitality and match day sales. The idea being that, off the back of their on-field success, they wanted to grow their commercial operations and bring sales back in house, thus extending their reach and engagement on a local, national and international scale. Oh, and they wanted this person in place in time for the new season. Game on!

The Solution

The right person needed to have a strong background in business development and the ability to negotiate end-to-end contracts. They also needed to match The Scarlets ethos and culture and have proven local business contacts. Identifying the very best passive sales talent that matched those criteria was no easy task, but we embarked upon a blended search, incorporating an innovative advertising campaign, to attract the right sort of individuals with a strong appreciation of the club’s geographical territory. We also carried out a headhunt aimed at key sporting and leisure venues in the region.

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"Our productivity shot up because we could focus on running our club and leave the experts to hire great employees. It was a great relief.​"


The Result

Having identified a few ‘possibles’, our video profiling technology allowed The Scarlets to quickly screen a number of applicants for cultural fit and communication skills, while the final interview stage provided three strong candidates, each very capable of fulfilling the role. The result? A forward thinking individual who brought a love of rugby and strong business contacts in the west Wales region was hired on time and on brief.

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Commercial Director, National Governing Body

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HR Director, Premier League Football Club

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Head of HR, Premier League Football Club

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Head of Membership, National Governing Body

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Managing Director, Sports Sponsorship Consultancy

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Head of Ticketing – Champion’s League Football Club

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Commercial Director, Pro14 Rugby Club

Productivity shot up because we could focus on running our club and leave the experts to hire great people. As well as great talent they give us back that most valuable commodity – TIME!


Chief Executive, Pro14 Rugby Club

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Head of Stadium Operations, Premier League Football Club

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Chief Executive, Championship Football Club

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Head of Marketing, Championship Football Club

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Head of People, International Sports Venue

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