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Case Study 5

The Scarlets

A mix of search and
advertising got the
right person over
​the line

scarlets
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The Scarlets

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scarlets case studies

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The Challenge

Lllanelli based rugby union giants The Scarlets approached us looking for a Sponsorship Sales Manager who could build strong links in the local community, as well as focussing on advertising, hospitality and match day sales. The idea being that, off the back of their on-field success, they wanted to grow their commercial operations and bring sales back in house, thus extending their reach and engagement on a local, national and international scale. Oh, and they wanted this person in place in time for the new season. Game on!

The Solution

The right person needed to have a strong background in business development and the ability to negotiate end-to-end contracts. They also needed to match The Scarlets ethos and culture and have proven local business contacts. Identifying the very best passive sales talent that matched those criteria was no easy task, but we embarked upon a blended search, incorporating an innovative advertising campaign, to attract the right sort of individuals with a strong appreciation of the club’s geographical territory. We also carried out a headhunt aimed at key sporting and leisure venues in the region.

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"Our productivity shot up because we could focus on running our club and leave the experts to hire great employees. It was a great relief.​"


The Result

Having identified a few ‘possibles’, our video profiling technology allowed The Scarlets to quickly screen a number of applicants for cultural fit and communication skills, while the final interview stage provided three strong candidates, each very capable of fulfilling the role. The result? A forward thinking individual who brought a love of rugby and strong business contacts in the west Wales region was hired on time and on brief.

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Chief Executive, Football

I thought recruitment agencies were all the same but The Executives In Sport Group proved me wrong. They are warm, professional and genuine. They really cared about my needs and what I was looking for. I’m over the moon with my new role.


Commercial Director, National Governing Body

You’re helping us achieve our ultimate goal. Finding us people who help transform our club and business.


HR Director, Premier League Football Club

The best sports recruitment agency I have dealt with, bar none.


Commercial Director, Premier League Football Club

They’ve given us more presence on the global stage to attract the best talent. That’s priceless in such a competitive world as ours.


Head of HR, Premier League Football Club

Moving jobs can be extremely stressful and confusing but they made the whole process stress-free. The role was a perfect fit, levels of contact were first-class and they kept in touch during my first few months to make sure a smooth transition.


Head of Membership, National Governing Body

They understand the kind of people we need. They mention a few names straight away and have them on the phone later that day. You can’t buy contacts like that.


Managing Director, Sports Sponsorship Consultancy

A recruitment agency that genuinely cares about my career – it’s how recruitment should be done.


Head of Ticketing – Champion’s League Football Club

You’ve added a level of professionalism that I didn’t think was possible from a recruiter.


Head of HR, County Championship Cricket Club

From the first phone call I was amazed by the friendliness and professionalism of the consultant handling the opportunity. Always ready to help, providing consistent feedback at speed, and they got me a great job in the sport I love and played. Thank you.


Commercial Director, Pro14 Rugby Club

Productivity shot up because we could focus on running our club and leave the experts to hire great people. As well as great talent they give us back that most valuable commodity – TIME!


Chief Executive, Pro14 Rugby Club

We have very impromptu demands but they’ve always delivered within our timeline. They know the market and who’s out there, so they suggest possible candidates straight away. They’ve given us some of our best people.


HR Director, Global Sports Broadcaster

I tell all my friends and colleagues in sport about The Executives In Sport Group. They did a brilliant job for me and I feel like I should spread the word! Top class!


Head of Stadium Operations, Premier League Football Club

Executives In Sport Group has the best pool of contacts and talent – it’s a no-brainer for us.


Chief Executive, Championship Football Club

I love my new job! Executives In Sport Group matched both my skills and personality to the right role and company. I never thought I’d find a job I feel so passionately about.


Head of Marketing, Championship Football Club

They just get us. They get our culture and who’s going to thrive in it. I wouldn’t ask anyone else to represent us at the C-Suite level.


Head of People, International Sports Venue

The consultant wasn’t just looking to fill a role in front of him. He really understood what my next move needed to be and helped me think about what I wanted for my career in the long term. I’ve never experienced a recruitment agency like it.


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