Sports Recruitment, Executives in Sport
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Lancashire Cricket Club
case study

Executive Search

  • Service

    Executive Search

    Total Talent Management

  • Size

    11 placements

  • Skillset

    Head of Marketing

    Head of Cricket Relationships

    Health, Safety & Environmental Manager

    Sponsorship Sales Manager

    Facilities Manager

    Fanbase Development Executive

    Venue Marketing Executive

    Hotel Sales Executive

    Assistant Accountant

    Facilities Technician

    Maintenance Technician

  • resource

    Associate Director & Senior Researcher

The Challenge.

A club steeped in history, Lancashire County Cricket Club have high expectations when it comes to bringing new talent on board. They told us they had struggled to recruit to a key position through agencies and via their own website, hence were looking for The Executives In Sport Group’s help. Our brief was very specific – and very challenging! Find a Marketing Manager with a passion for cricket who had ideally worked both agency and client side and also had venue experience within professional sport. How’s that for starters?

The Solution.

The club had already interviewed several individuals for the role who hadn’t hit the mark so, using our fresh set of eyes, we adopted a blended approach of both advertising and a search of our extensive sports database to find the right individual. We also analysed Lancashire’s marketing material/campaigns, which proved crucial in finding the right fit. Our Research team quickly identified three outstanding candidates and two of them, each with extensive sport, venue & agency experience, were interviewed. As it transpired, both had already been in conversation with us as part of our ongoing talent mapping efforts. But that’s another story.

The Result.

Despite joining the search late in the process and having a new client’s culture and exacting needs to quickly understand and get to grips with while working to urgent timescales, an offer was secured on the day of interview for one of the candidates we put forward. An exceptional individual with a strong track record in sport, they had spent three years agency side and six at a leading Premier League football club. Initially appointed as Marketing Manager, they were later promoted to Head of Marketing. You could say they knocked it out of the park!

They work across a number of our business units and always deliver. From Head of Cricket in the Community to Marketing Manager and Head of Sales

HR Director



  • Associate Director

  • Senior Researcher



Commercial Director,
National Governing Body

I thought recruitment agencies were all the same but The Executives In Sport Group proved me wrong. They are warm, professional and genuine. They really cared about my needs and what I was looking for. I’m over the moon with my new role.


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