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Lancashire County Cricket Club

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lancashire county case studies

Lancashire Cricket Club

ICONIC CRICKET CLUB SEARCHED FOR
A STAR MARKETEER TO HIT THEM FOR SIX!

Lancashire County Cricket Club, a club steeped in history, have high expectations when it comes to recruiting new talent. They’d struggled to recruit a key position through agencies, and their own website, so asked The Executives In Sport Group to assist.

THE VACANCY

Our brief was clear, and challenging! Find a Marketing Manager, with a passion for cricket, who had ideally worked both agency and client side. The person should also have venue experience, within professional sport. The club had already interviewed several individuals for the role, who hadn’t hit the mark, so needed a fresh set of eyes and contacts.

THE PERSON

  • A very specific & challenging brief
  • Joining the search late in the process
  • Urgent timescales
  • New client & culture to understand & interpret

THE RESULT

  • Our Research team quickly identified three stand out candidates
  • Two individuals with extensive sport, venue & agency experience interviewed
  • An offer secured on the day of interview for the preferred candidate
  • Both individuals had already been in conversation with us as part of talent mapping efforts
  • Analysis of Lancashire’s marketing material / campaigns proved crucial in finding right fit
  • Our newly appointed Marketing Manager later promoted to Head of Marketing

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