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Lancashire County Cricket Club
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A club steeped in history, Lancashire County Cricket Club have high expectations when it comes to bringing new talent on board. They told us they had struggled to recruit to a key position through agencies and via their own website, hence were looking for The Executives In Sport Group’s help. Our brief was very specific – and very challenging! Find a Marketing Manager with a passion for cricket who had ideally worked both agency and client side and also had venue experience within professional sport. How’s that for starters?
The club had already interviewed several individuals for the role who hadn’t hit the mark so, using our fresh set of eyes, we adopted a blended approach of both advertising and a search of our extensive sports database to find the right individual. We also analysed Lancashire’s marketing material/campaigns, which proved crucial in finding the right fit. Our Research team quickly identified three outstanding candidates and two of them, each with extensive sport, venue & agency experience, were interviewed. As it transpired, both had already been in conversation with us as part of our ongoing talent mapping efforts. But that’s another story.
"Once you’ve used EISG you don’t go anywhere else."
Despite joining the search late in the process and having a new client’s culture and exacting needs to quickly understand and get to grips with while working to urgent timescales, an offer was secured on the day of interview for one of the candidates we put forward. An exceptional individual with a strong track record in sport, they had spent three years agency side and six at a leading Premier League football club. Initially appointed as Marketing Manager, they were later promoted to Head of Marketing. You could say they knocked it out of the park!