Connecting to LinkedIn...

Case Study 3

Lancashire Cricket Club

An iconic cricket club
and how a star marketer
​hit them for six

lancashire county

Title to show in "Case Studies" page:

Lancashire County Cricket Club

Logo to show in "Case Studies" page:

lancashire county case studies

Background image to show in "Case Studies" page:


The Challenge

A club steeped in history, Lancashire County Cricket Club have high expectations when it comes to bringing new talent on board. They told us they had struggled to recruit to a key position through agencies and via their own website, hence were looking for The Executives In Sport Group’s help. Our brief was very specific – and very challenging! Find a Marketing Manager with a passion for cricket who had ideally worked both agency and client side and also had venue experience within professional sport. How’s that for starters?

The Solution

The club had already interviewed several individuals for the role who hadn’t hit the mark so, using our fresh set of eyes, we adopted a blended approach of both advertising and a search of our extensive sports database to find the right individual. We also analysed Lancashire’s marketing material/campaigns, which proved crucial in finding the right fit. Our Research team quickly identified three outstanding candidates and two of them, each with extensive sport, venue & agency experience, were interviewed. As it transpired, both had already been in conversation with us as part of our ongoing talent mapping efforts. But that’s another story.


W1siziisijiwmtcvmtevmzavmtavmtavmzevnjk0l2xhbmnfy3jpy2tldc5qcgcixsxbinailcj0ahvtyiisijezndb4ndawxhuwmdnlil0swyjwiiwib3b0aw1pemuixv0


"Once you’ve used EISG you don’t go anywhere else.​"

The Result

Despite joining the search late in the process and having a new client’s culture and exacting needs to quickly understand and get to grips with while working to urgent timescales, an offer was secured on the day of interview for one of the candidates we put forward. An exceptional individual with a strong track record in sport, they had spent three years agency side and six at a leading Premier League football club. Initially appointed as Marketing Manager, they were later promoted to Head of Marketing. You could say they knocked it out of the park!

We believe in adding value

For a more detailed breakdown of many 'value-add' aspects of the services we provide.

Running Track

“I thought recruitment agencies were all the same but The Executives In Sport Group proved me wrong. They are warm, professional and genuine. They really cared about my needs and what I was looking for. I’m over the moon with my new role.”

Commercial Director, National Governing Body Read our success stories

“You’re helping us achieve our ultimate goal. Finding us people who help transform our club and business.”

HR Director, Premier League Football Club Read our success stories

"The best sports recruitment agency I have dealt with, bar none.”

Commercial Director, Premier League Football Club Read our success stories

“They’ve given us more presence on the global stage to attract the best talent. That’s priceless in such a competitive world as ours.”

Head of HR, Premier League Football Club Read our success stories

“Moving jobs can be extremely stressful and confusing but they made the whole process stress-free. The role was a perfect fit, levels of contact were first-class and they kept in touch during my first few months to make sure a smooth transition.”

Head of Membership, National Governing Body Read our success stories

“They understand the kind of people we need. They mention a few names straight away and have them on the phone later that day. You can’t buy contacts like that.”

Managing Director, Sports Sponsorship Consultancy Read our success stories

“A recruitment agency that genuinely cares about my career – it’s how recruitment should be done.”

Head of Ticketing – Champion’s League Football Club Read our success stories

“You’ve added a level of professionalism that I didn’t think was possible from a recruiter.”

Head of HR, County Championship Cricket Club Read our success stories

"From the first phone call I was amazed by the friendliness and professionalism of the consultant handling the opportunity. Always ready to help, providing consistent feedback at speed, and they got me a great job in the sport I love and played. Thank you."

Commercial Director, Pro14 Rugby Club Read our success stories

“Productivity shot up because we could focus on running our club and leave the experts to hire great people. As well as great talent they give us back that most valuable commodity – TIME!”

Chief Executive, Pro14 Rugby Club Read our success stories

“We have very impromptu demands but they’ve always delivered within our timeline. They know the market and who’s out there, so they suggest possible candidates straight away. They’ve given us some of our best people.”

HR Director, Global Sports Broadcaster Read our success stories

“I tell all my friends and colleagues in sport about The Executives In Sport Group. They did a brilliant job for me and I feel like I should spread the word! Top class!”

Head of Stadium Operations, Premier League Football Club Read our success stories

"Executives In Sport Group has the best pool of contacts and talent – it’s a no-brainer for us.”

Chief Executive, Championship Football Club Read our success stories

"I love my new job! Executives In Sport Group matched both my skills and personality to the right role and company. I never thought I’d find a job I feel so passionately about."

Head of Marketing, Championship Football Club Read our success stories

“They just get us. They get our culture and who’s going to thrive in it. I wouldn’t ask anyone else to represent us at the C-Suite level.”

Head of People, International Sports Venue Read our success stories

“The consultant wasn’t just looking to fill a role in front of him. He really understood what my next move needed to be and helped me think about what I wanted for my career in the long term. I’ve never experienced a recruitment agency like it.”

Head of Content, Premier League Football Club Read our success stories