Sports Recruitment, Executives in Sport
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Fox Head
case study

Executive Search

  • Service

    Executive Search

  • Size

    1 placement

  • Skillset

    Country Sales Manager UK

  • resource

    Managing Director & Head of Research

The Challenge.

Fox Head, the most recognised and best-selling brand of motocross apparel in the world, sponsor some of the best riders in the history of the sport. So, when they called us from their Barcelona office to ask if we could lead the search for a new UK Sales Manager, it was a challenge we were keen to take on. They had a very clear idea of what they wanted, but where to find an exceptional individual with proven experience of leading geographically diverse sales teams who lives and breathes motocross, mountain biking and action sports? Oh, and someone who could fit into a family run and operated business where the second generation work full-time within it? It was time to find out.

The Solution.

We launched a full headhunt and talent identification process, with our Head of Research and his team working hard to track down relevant organisations where the perfect candidate might currently be. We then ran a series of interview days in our HQ, where we identified six exceptional individuals who underwent interviews, psychometric testing and video profiling. This ensured we could give Fox Head a wealth of information about each, not just in terms of professional capabilities, but also their cultural fit. 

The Result.

The successful candidate ultimately came from a senior managerial position in a significant global motorcycle manufacturing business where he had led a sales team and overseen £80m worth of sales revenues. Outside of work, his passions include motocross, mountain biking, wakeboarding and snowboarding, so it's fair to say, short of discovering he was also a distant relative, we couldn’t have found a much closer cultural fit!

We had a really specific need for someone with motocross sales experience. They absolutely ‘nailed it’ and targeted all the right people!

HR Director



  • UK Sales Manager



Commercial Director,
National Governing Body

I thought recruitment agencies were all the same but The Executives In Sport Group proved me wrong. They are warm, professional and genuine. They really cared about my needs and what I was looking for. I’m over the moon with my new role.


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