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Case Study 2

British Canoeing

Negotiating the choppy
Waters of recruitment
to come up with the
​right result

british canoeing

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British Canoeing

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british canoeing case studies

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The Challenge

British Canoeing, the UK’s national governing body for paddlesports, was struggling to recruit a key individual so decided to broaden their search by calling upon The Executives In Sport Group to help. A hybrid role that demanded niche skills, the position of Membership & Customer Service Manager was proving difficult to fill as the client was looking to merge two positions into a single newly created one. The challenge? To find someone with strong membership skills, from a relevant sporting environment, and with first class customer service experience. Oh, and if they had governing body experience and a passion for canoeing, even better.

The Solution

As if often the case, this was a new client and culture to learn all about and, because it had become an urgent requirement, there was no time for drifting downstream so to speak. Accordingly, we set about conducting a very niche and specific headhunt from relevant sporting organisations. We helped ensure a cultural fit with video and behavioural profiling tools, while our in-depth talent mapping ensured the shortlist of candidates were all highly relevant.


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"EISG just get us. They get our culture and who’s going to thrive in it. I wouldn’t ask anyone else to represent us at the C-Suite level or below.​"


The Result

Remarkably, we not only found a canoeing enthusiast, but someone who was working for a sports governing body too. They also had strong experience in both membership and customer services. Happy days! Since then, we’ve developed an ongoing relationship with British Canoeing and also placed two further key individuals within the organisation. In short, things are going swimmingly!

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Running Track

“I thought recruitment agencies were all the same but The Executives In Sport Group proved me wrong. They are warm, professional and genuine. They really cared about my needs and what I was looking for. I’m over the moon with my new role.”

Commercial Director, National Governing Body Read our success stories

“You’re helping us achieve our ultimate goal. Finding us people who help transform our club and business.”

HR Director, Premier League Football Club Read our success stories

"The best sports recruitment agency I have dealt with, bar none.”

Commercial Director, Premier League Football Club Read our success stories

“They’ve given us more presence on the global stage to attract the best talent. That’s priceless in such a competitive world as ours.”

Head of HR, Premier League Football Club Read our success stories

“Moving jobs can be extremely stressful and confusing but they made the whole process stress-free. The role was a perfect fit, levels of contact were first-class and they kept in touch during my first few months to make sure a smooth transition.”

Head of Membership, National Governing Body Read our success stories

“They understand the kind of people we need. They mention a few names straight away and have them on the phone later that day. You can’t buy contacts like that.”

Managing Director, Sports Sponsorship Consultancy Read our success stories

“A recruitment agency that genuinely cares about my career – it’s how recruitment should be done.”

Head of Ticketing – Champion’s League Football Club Read our success stories

“You’ve added a level of professionalism that I didn’t think was possible from a recruiter.”

Head of HR, County Championship Cricket Club Read our success stories

"From the first phone call I was amazed by the friendliness and professionalism of the consultant handling the opportunity. Always ready to help, providing consistent feedback at speed, and they got me a great job in the sport I love and played. Thank you."

Commercial Director, Pro14 Rugby Club Read our success stories

“Productivity shot up because we could focus on running our club and leave the experts to hire great people. As well as great talent they give us back that most valuable commodity – TIME!”

Chief Executive, Pro14 Rugby Club Read our success stories

“We have very impromptu demands but they’ve always delivered within our timeline. They know the market and who’s out there, so they suggest possible candidates straight away. They’ve given us some of our best people.”

HR Director, Global Sports Broadcaster Read our success stories

“I tell all my friends and colleagues in sport about The Executives In Sport Group. They did a brilliant job for me and I feel like I should spread the word! Top class!”

Head of Stadium Operations, Premier League Football Club Read our success stories

"Executives In Sport Group has the best pool of contacts and talent – it’s a no-brainer for us.”

Chief Executive, Championship Football Club Read our success stories

"I love my new job! Executives In Sport Group matched both my skills and personality to the right role and company. I never thought I’d find a job I feel so passionately about."

Head of Marketing, Championship Football Club Read our success stories

“They just get us. They get our culture and who’s going to thrive in it. I wouldn’t ask anyone else to represent us at the C-Suite level.”

Head of People, International Sports Venue Read our success stories

“The consultant wasn’t just looking to fill a role in front of him. He really understood what my next move needed to be and helped me think about what I wanted for my career in the long term. I’ve never experienced a recruitment agency like it.”

Head of Content, Premier League Football Club Read our success stories