Sports Recruitment, Executives in Sport
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British Canoeing
case study

Exclusive Contingency

  • Service

    Exclusive Contingency

    Interim Appointments

  • Size

    3 placements

  • Skillset

    Membership & Customer Service Manager

    Communication Manager

    IT Support Service Manager

  • resource

    Associate Director & Researcher

The Challenge.

British Canoeing, the UK’s national governing body for paddlesports, was struggling to recruit a key individual so decided to broaden their search by calling upon The Executives In Sport Group to help. A hybrid role that demanded niche skills, the position of Membership & Customer Service Manager was proving difficult to fill as the client was looking to merge two positions into a single newly created one. The challenge? To find someone with strong membership skills, from a relevant sporting environment, and with first class customer service experience. Oh, and if they had governing body experience and a passion for canoeing, even better.

The Solution.

As if often the case, this was a new client and culture to learn all about and, because it had become an urgent requirement, there was no time for drifting downstream so to speak. Accordingly, we set about conducting a very niche and specific headhunt from relevant sporting organisations. We helped ensure a cultural fit with video and behavioural profiling tools, while our in-depth talent mapping ensured the shortlist of candidates were all highly relevant.

The Result.

Remarkably, we not only found a canoeing enthusiast, but someone who was working for a sports governing body too. They also had strong experience in both membership and customer services. Happy days! Since then, we’ve developed an ongoing relationship with British Canoeing and also placed two further key individuals within the organisation. In short, things are going swimmingly!

They just get us. They get our culture and who’s going to thrive in it. I wouldn’t ask anyone else to search for talent on our behalf

HR Manager



  • Associate Director & Researcher



Commercial Director,
National Governing Body

I thought recruitment agencies were all the same but The Executives In Sport Group proved me wrong. They are warm, professional and genuine. They really cared about my needs and what I was looking for. I’m over the moon with my new role.


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