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Marketing Manager in United Kingdom

Marketing Manager

Marketing Managers are the key to every sports organisations communications; creating and delivering content and managing relationships with sponsors, fans and other key stakeholders to satisfy their needs for your service. Getting the word out is a marketer’s primary focus and they distribute the required message to the market through the most relevant channels including the organisations website and social media networks. 

Marketing Managers will typically have come through the marketing ranks to reach this level, often from a marketing or business-related degree progressing to executive and on to manager level and likely from a sports marketing background although this is not always essential. Marketing Managers have a strategic mind and need to look one step ahead to ensure they take the brand to market in the most appropriate way. Marketing has both a creative and analytical side to it, with Marketing Managers often having to make decisions on copywriting, imagery and creative direction for the good of the brand. Analytically marketing roles have a strong focus on data and statistics to analyse the performance of any particular output, be that a website, social media posts, blogs.... the list is unending! 

At manager level in the marketing space, marketers also need to have good skills in budgeting. Often setting out their yearly marketing budget and arranging all marketing activity to fall within this whilst giving the brand the level of exposure and interaction that is required for its success. Whilst not a sales-based profession, it is closely linked with sales teams- ultimately without marketers how would anyone know what products and services the organisation have to offer?

Key sought-after skills within marketing are:

  • Digital marketing

    • Understanding of SEO and Google Analytics

    • Social media

    • PPC campaign experience

  • Fan engagement

  • Content writing

  • Partnership/Campaign Activation

  • CRM management

  • Email marketing

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Latest Marketing Manager Vacancies in United Kingdom

Partnerships Manager

Gloucester

WHO THEY ARE AND WHAT THEY’RE LOOKING FOR// A fantastic new role has arisen for a proven Partnership Manager specialist to join a leading sports organisation in the Gloucestershire area. This a broad sales role that will challenge you to generate new sources of revenue across all areas of the business, including advertising, sponsorship, hospitality and attendance at events. WHAT YOU’LL BE DOING// You will use your excellent knowledge of the area coupled with the pre-existing relationships you have with local businesses to hit the ground running, ensuring that you get in front of decision makers as quickly as possible and have an immediate pipeline of potential opportunities. In addition, you will be confident in your ability to generate leads from scratch; prospecting for new business and making cold-calls as and when required. As well as selling existing products and services, you will also use your industry understanding and competitor knowledge to work closely with senior management in the creation of new propositions. THE SKILLS & EXPERIENCE YOU NEED// To be considered for this position it is essential that you are a self-motivated and driven business to business sales professional with a demonstrable success of selling a broad range of services. Ideally you would have experience of working in a sporting venue and have an excellent understanding of the commercial world in this environment. The ideal candidate will be an excellent negotiator, a master at handling objections and a strong communicator able to pitch and present to senior levels in business. This is an exciting opportunity that will offer a variety of challenges and the chance to make a big difference to a well-established and constantly evolving organisation. To apply please press the apply button or get in touch with Tom at The Executives in Sport Group for an informal discussion. Please note that shortlisted candidates will be contacted within 72 hours of application and due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.

PR Manager

Manchester

WHO ARE THEY AND WHAT THEY’RE LOOKING FOR// We are working with a leading sports organisation who are looking for a PR Manager to develop and initiate a strategic PR plan for the business. We are looking for an experienced individual who has a detailed understanding of the media industry as well as the PR industry. WHAT YOU’LL BE DOING// You’ll be responsible for the day-to-day PR output from the organisation, ensuring they secure coverage in regional, national and international media alongside a more strategic aim to the role in developing the annual plan. You will activate the internal communications strategy, working alongside all departments to ensure they are kept up to date with all PR activities. Using your excellent contacts within journalism you will seek to maintain close working relationships with key contacts. Identifying objectives for news coverage, you will seek to gain exposure in the press for these, monitoring them closely. To liaise and present to all members of the department to ensure they are fully briefed on all PR activity. Support the development of any programme in the business for all employees to ensure they understand their responsibilities when representing. Develop and plan PR activities and events that showcase the coverage of the company in a positive manner making sure there is no negatives. It is imperative to attend any meeting that is required by the Director of Communications and contribute to the development of the Communications Department. To exploit, maintain, contribute and develop systems currently used by the company. Give the Communications Department advice and guidance to ensure there is a consistent and timely response to all internal and external stakeholders. Any problems that occur to report it straight to the Director of Communications in case it may have an ongoing effect on the Communications Department. THE SKILLS & EXPERIENCE YOU NEED// Experience in a similar PR or Media role. The capability to produce new ideas within the organisation’s limitations You will have very good relationships with print and broadcast media contacts Exceptional interactive skills including proven experience of persuading individuals and decision makers at all levels. Remarkable written and verbal communication skills. Proven experience of developing and activating PR plans. The ability to create relationships with key stakeholders whether its internal or external as well as manage and maintain the connection. A track record of exceeding goals when meeting deadlines under high pressure. An ability to plan and think strategically. Pro-active approach to day to day issues. Please be aware this is a 9-month contract position. Please note that shortlisted candidates will be contacted within 72 hours of application and due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.

Account Manager

Manchester

WHO ARE THEY AND WHAT THEY’RE LOOKING FOR// A global sports organisation are looking for a proactive and tenacious Account Manager to create, manage and activate sponsorship campaigns on behalf of a premium rights holders. WHAT YOU’LL BE DOING// Managing the day-to-day activation of a global sports partnership Planning, developing and managing the contractual agreements of the partnership Conceptualising and implementing innovative activation ideas Regularly updating all stakeholders, both internally and client-side. Client relationship management Managing the planning and creation of content production around the client’s activations Ensuring that the client partnership inventory is being utilized Control budgets associated with certain activation events THE SKILLS & EXPERIENCE YOU NEED// Minimum 3 years account management experience Excellent written and communication skills Impeccable attention to detail Strong planning ability Strong organisational and time management skills Budgetary and invoicing experience Presentational skills Knowledge of sport, with a good understanding of football Ability to work as part of a team as well as individually To apply please press the apply button or get in touch with Tom at The Executives in Sport Group for an informal discussion.

Partnership Sales Manager

London

WHO ARE THEY AND WHAT THEY’RE LOOKING FOR// We are working with a global sports media network, who are looking for a Brand Partnerships Manager. This is a key role where you will be tasked with securing global branded content and brand partnership deals to generate revenue for the network. WHAT YOU’LL BE DOING// · Recognising business development and partnership opportunities with other organisations such as sports rights holders and brands. · Leading the full sales cycle from initial research through to approach, negotiation and closing the deal. · Researching and identifying organisations to target and secure new business with. · Creating proposal and pitch documents. · Working with the data team to accumulate monthly and ad-hoc reporting. · Representing the company at trade and industry events. · You will build a network with other agencies who have access to rights holders. THE SKILLS & EXPERIENCE YOU NEED// · Prior experience in sport/media/entertainment/digital industry, securing commercial partnerships. · Proven experience generating revenue through closing deals. · A great contact book of decision makers in sports organisations and brands to hit the ground running. · Excellent presenting and negotiating skills, with the ability to influence and communicate analysis and recommendations · A strong understanding of how social media platforms work This is a new and full-time role. The role will often require business travel in the UK and abroad as well as weekend working from time to time given the nature of sports media. To apply please press the apply button or get in touch with James at The Executives in Sport Group for an informal discussion.

Partnership Manager - Sport

London

WHO THEY ARE AND WHAT THEY’RE LOOKING FOR// We’re working with a leading sports organisation who are currently seeking an outstanding Partnerships Manager to join their growing sponsorship activation team within the commercial department. WHAT YOU’LL BE DOING// This position will be responsible for building and maintaining relationships with the organisation's principal partners, ensuring successful rights delivery and a first-class day to day service. You will also have responsibility for making sure contractual rights are met and you will implement measurement procedures that demonstrate return on partner investment. You will identify branding and advertising opportunities as you develop and execute a plan and strategy for programme activations. Manage the full delivery of commercial rights Coordinate and manage internal stakeholders to integrate sponsorship programmes into their plans Develop robust client management processors and create a forward planning culture. THE SKILLS & EXPERIENCE YOU NEED// Must have the ability to work simultaneously across multiple projects Must be extremely organised and have an exceptional attention to detail Strong negotiation and influencing skills Clear working understanding of how brands use sponsorships Must have previous experience in a partnerships role working with senior level clients. Must be a creative person with attention to detail. Ability to travel from time to time

Rights Sales Manager - Sport

London

WHO THEY ARE AND WHAT THEY’RE LOOKING FOR// We’re working with a leading Sports Rights Agency in London who are currently seeking an outstanding Senior Sales Manager of Broadcast rights, who can work across their rights holder clients and lead on the distribution of their broadcast rights globally. WHAT YOU’LL BE DOING// You will define and implement a sales and distribution strategy for the agencies’ broadcast rights. You will work with a range of sports broadcasters and rights holders and play an integral role in acquiring new rights. You will manage key relationships with broadcasters and rights holders around the world. THE SKILLS & EXPERIENCE YOU NEED// A proven track record in selling and distributing sports media rights Deep knowledge of the sports media rights landscape Solid relationships and network with key stakeholders at broadcasters and right holders An interest in current digital media consumption trends Please note that shortlisted candidates will be contacted within 72 hours of application and due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.