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Marketing Manager in United Kingdom

Marketing Manager

Marketing Managers are the key to every sports organisations communications; creating and delivering content and managing relationships with sponsors, fans and other key stakeholders to satisfy their needs for your service. Getting the word out is a marketer’s primary focus and they distribute the required message to the market through the most relevant channels including the organisations website and social media networks. 

Marketing Managers will typically have come through the marketing ranks to reach this level, often from a marketing or business-related degree progressing to executive and on to manager level and likely from a sports marketing background although this is not always essential. Marketing Managers have a strategic mind and need to look one step ahead to ensure they take the brand to market in the most appropriate way. Marketing has both a creative and analytical side to it, with Marketing Managers often having to make decisions on copywriting, imagery and creative direction for the good of the brand. Analytically marketing roles have a strong focus on data and statistics to analyse the performance of any particular output, be that a website, social media posts, blogs.... the list is unending! 

At manager level in the marketing space, marketers also need to have good skills in budgeting. Often setting out their yearly marketing budget and arranging all marketing activity to fall within this whilst giving the brand the level of exposure and interaction that is required for its success. Whilst not a sales-based profession, it is closely linked with sales teams- ultimately without marketers how would anyone know what products and services the organisation have to offer?

Key sought-after skills within marketing are:

  • Digital marketing

    • Understanding of SEO and Google Analytics

    • Social media

    • PPC campaign experience

  • Fan engagement

  • Content writing

  • Partnership/Campaign Activation

  • CRM management

  • Email marketing


Latest Marketing Manager Vacancies in United Kingdom

Marketing Manager - Sport


The Executives In Sport Group are exclusively retained on behalf of Spartan UK to recruit a Marketing Manager to join the company. Role Summary The successful candidate will report to the UK & Ireland General Manager, the successful applicant will be responsible for leading all marketing and brand activities within the UK & Ireland. The focus of the role will be to create and manage the marketing strategy for the business, identify future opportunities for growth and actively contribute to wider commercial projects within the business including on partnerships and customer experience. Responsibilities Develop and implement annual marketing strategy aligned to the business’ key strategic objectives Manage all activities related to the brand to ensure it is presented in a manner that reflects Spartan’s strategic direction consistently Devise, prepare and implement promotional and communication calendar Build marketing budget and maintain marketing and advertising expenses within the set budget while also identifying ROI opportunities Understand and set best practices and programmes for all marketing channels. Coordinate public relations to promote Spartan message and ensure proper placement of brand Prepare, manage and implement both B2B and B2C marketing plans for all revenue generating business units including participation, sponsorship and strategic partners Ensure ROI is evidenced for all marketing activity undertaken Delivering market research projects Manage the design and printing of promotional materials, from brief to production Undertake management functions and leadership for the marketing department Ensure that the marketing team have a development programme in line with agreed KPIs and ensure performance management of the marketing team through regular assessment of objectives Qualifications & Skills Minimum three years of experience in a marketing role, preferably within a sports and/or major events environment at Senior Account Executive level or above A strong leader with the ability to motivate as well as manage high level stakeholder relationships A love of sport would be very beneficial for the role Proven track record of successfully developing and implementing marketing strategies and associated plans with demonstrable ROI Experience with running, maintaining and updating marketing budgets Wide-ranging and relevant industry contacts Comfortable analysing data to make informed marketing decisions Strong written and oral communication skills Ability to build reporting tools and analyse campaign metrics including via Google Analytics knowledge of how digital marketing tools work together for ultimate optimisation including SEO Ability to hold oneself accountable and an aptitude for prioritising multiple projects proactive, solutions-oriented and a collegial approach to a business environment To apply to the role, please click apply or send your CV to

Marketing Executive - Sport


The Executives In Sport Group are exclusively retained on behalf of Spartan UK to recruit a Marketing Executive to join the company. Role Summary The successful candidate will report to the UK & Ireland Marketing Manager and will assist with all aspects of social media, communications, advertising, engagement and promotional activities. The role will work closely with key internal and external stakeholders to ensure objectives are met and will assist in the production of all marketing and promotional collateral; as well as reporting documents. Responsibilities Manage all email communications. This requires the design, creation, segmentation, copy content and analysis of all emails. Design and update all landing pages in order to help maximise conversion rates. This requires segmentation of our audience, copywriting and liaising with the US to ensure these are delivered to your timeline and standards. Manage our referrals programme which will involve designing new campaigns. Leading on all copy-writing to continuously enhance and update website content to ensure brand consistency and high user engagement Closely managing our company photographers and videographers throughout the season. This involves writing race weekend briefs covering exactly what we are looking to capture, working with them on the weekend to help give direction and ensuring deliverables are of the desired quality Liaising with key partners in order to ensure their marketing requirements are met and delivered to the best standards Manage the development and timely execution of all brand initiatives (e.g. product launches, sales promotions, major email campaigns, etc.) Develop and improve current programmes to capture email leads Bring to life various media and advertising campaigns; writing copy, utilising imagery and booking in filming for video content Work hand in hand with the social media team on race weekends to ensure race day social media content is delivered Actively search out new channels and opportunities to promote the Spartan brand Qualifications & Skills Strong written and oral communication skills, high attention to detail is mandatory Proactive, self-motivated and solutions-oriented Role suits someone of an energetic, positive and confident disposition Strong sense of teamwork with the ability to foster relationships Knowledge of how to use digital tools, up-to-date on latest online tools and trends Can demonstrate an insightful knowledge of and understanding of web and digital strategies Ability to build reporting tools and analyse campaign metrics; an ability to make decisions based on data a major plus Experience with social media post planning services. Looking for candidates with a strong business sense, keen to make a difference in a small and growing team at an exciting time of expansion Knowledge of or ability to use HTML coding would be beneficial To apply to the role, please click apply or send your CV to

Communications Manager - Sport


WHO ARE THEY AND WHAT THEY’RE LOOKING FOR// A prestigious sporting organisation are seeking a Communications Manager to join their marketing department. They are looking for someone who can communicate both internally and externally and develop excellent media relations. WHAT YOU’LL BE DOING// In this stand-alone role you will be the first point of contact for all media relations, managing all on course, online and social media output for the organisation. You will become an expert of the sport providing copy for websites, marketing materials, social media and industry publications. You will fully coordinate a communications plan including the origination of press releases and statements and the organisation of media events to promote the venue and its sporting activity. Support senior management team Manage all online and social media outputs in ‘crisis PR’ scenarios Building strong relationships with the local community Recruit temporary event day media assistants Represent the venue to the media to consistently show best in class THE SKILLS AND EXPERIENCE YOU NEED// Experience working with the media Strong understanding of social media and executing successful campaigns Knowledge of sports media Working in a fast environment with an attention to detail Experience in building relationships externally

Maintenance Manager - Sport


Maintenance Manager Leading Sports Venue London £40-45k We are currently recruiting on behalf of a leading sports venue in London, who are looking for a Maintenance Manager to manage all maintenance and engineering activities within the sports venue. This is an excellent opportunity for someone to work for one of the country’s leading sports venues, in what would be an incredibly fast paced and high footfall environment. You will be responsible for proactive and reactive maintenance, making sure outstanding operational standards are maintained at all times. You will also manage internal resources, external partners and the department’s budget. Additionally, you will have responsibility for managing a large multi-discipline maintenance team. Due to the nature of the position and the venues hours of operations, you will be required to work irregular hours (evenings and weekends). Key responsibilities: Managing all maintenance and engineering activities across the sports venue. Ensuring the highest of standards are maintained across the venue. Managing the maintenance budget. Managing the planned prevented maintenance schedule through the CAFM system. Overseeing the outsourced maintenance contracts and service delivery, developing SLA’s and KPI’s. Managing the maintenance team. Experience required: Similar experience working within a high foot fall environment or large venue (shopping centre, arenas, stadiums, hospitals, etc) Experience of working to very high standards Experience managing maintenance contracts Qualified and experienced with a thorough understanding of mechanical and electrical engineering with hands on experience as a qualified plumber. Experience of working at a high technical level with complex equipment. Experience of working with and implementing CAFM systems. Highly experienced in managing out sourced contracts. If you have the required the experience and would like to apply for the position, please press the apply button or get in touch with Tom at The Executives in Sport Group.

Participation Support Manager - Sport


PARTICIPATION SUPPORT MANAGER Responsible to Head of Regional Operations Location National Tennis Centre, 100 Priory Lane, Roehampton, London SW15 5JQ Salary Competitive About the role The Participation Support Manager is responsible for ensuring that there is a strong, well organised and effective administrative function that is responsible for providing exceptional operational support and customer service to the Participation Team and key partners and customers across the game of tennis in Britain. Working in partnership with the Central and Regional Participation teams, this role will lead the team that supports the delivery of agreed strategies and plans across the delivery channels and a variety of partners, as well as in the more specialist areas of workforce, competition and disability development. Key Accountabilities Provide overall leadership and direction to the Participation Support team to ensure a quality customer service to the Participation Team and key partners and customers across the game of tennis in Britain. Plan and operate the allocation of Participation Assistant resource across the regional and central participation teams and set up and embed ways of working to optimise the efficient and effective servicing of the Participation Directorate. Develop and motivate a team of support assistants, to ensure delivery of a class-leading centralised participation support function and customer service offering. Continuously drive service delivery in ways that meet the needs of our customers, including capturing feedback and introducing solutions to allow the team to provide better services to internal and external partners. Support the plan for growth in key network areas and venues aligned to the central participation strategy by leading the provision of an efficient administration function including logistics, finances and monitoring amongst others. Play an active role in the process which will lead the Regional Team to identify the LA’s, tennis networks and venues with the biggest opportunity to influence participation. Set up the team to liaise with, and support as appropriate, external partners to ensure that they are able to deliver and report on progress in line with agreed strategy and plans. Be the point of contact for Central LTA teams to go to in order to access support from the regional teams and provide a planned and coordinated communication hub for two-way communications with the regional participation team. Manage the team to provide exemplary customer service to the regional tennis workforce, central and regional participation team colleagues and County Associations including email and telephone support and responding to feedback and enquiries in a timely and professional manner. Work with the management of the British Tennis Services team to put in place processes to best service customers and handle complaints ensuring clear roles and responsibilities are established between both teams. Work with the central Insights team to manage and oversee the provision of statistical information to regional teams as required. Work with the Central and Regional Participation Team to implement effective regional and county communication plans to support delivery against strategic outcomes. Be an ambassador for Tennis in Britain positively promoting the sport and those that work and volunteer within it. Person Specification Leading, developing inspiring and motivating a customer service team. Delivering exceptional customer service to a wide range of stakeholders. Working with a diverse and geographically dispersed workforce. Experience of establishing new ways of working and implementing them effectively. Using initiative to create effective solutions to support customer service delivery. Administrative support in a busy and fast paced environment. Managing budgets, with the ability to identify and achieve efficiencies. Excellent communication and presentation skills with the ability to liaise and communicate with people at all levels. Excellent team management, with the ability to organise and direct a large group of people with clarity of roles and responsibilities. Strong organisational, time management and prioritisation skills. Competent IT skills (Word/ Excel/PowerPoint/Databases/Microsoft Office/internet). An understanding of the wider sports network and the elements involved in developing sports in Club, Community and Education settings. An understanding of local, County, Regional and National Tennis structures. Personal Attributes: Teamwork A great leader and motivator of others A great communicator both internally & externally Always prepared to work collaboratively Works well as part of a regional team, working remotely across large areas Integrity Works openly & honestly in the interests of the team Will always suggest improvements to ways of working Will be comfortable challenging groups or individuals to ensure high levels of work Treats others as you wish to be treated Passion Committed to growing the sport of tennis Highly proactive with a ‘can-do’ attitude Hard working & driven to succeed and achieve our mission Passionate about developing opportunities for people to play sport Excellence Always aims to achieve the best possible outcome Develops plans based on best practice and previous experience Seeks support from colleagues to improve outcomes Will be happy to take the more challenging route if it results in higher quality outputs The Executives In Sport Group are exclusively retained on behalf of the Lawn Tennis Association to recruit a Head of Customer Engagement. All direct applications and agency enquiries will be passed directly to The Executives In Sport Group

Sponsorship Sales Executive - Sport


WHO ARE THEY AND WHAT THEY’RE LOOKING FOR// A global sports organisation are looking for a proactive and tenacious Sponsorship Sales Executive to generate leads, develop new business opportunities and manage final contract negotiations. WHAT YOU’LL BE DOING// Establish new business relationships to generate face to face meetings. To lead all self-generated sales meetings & ultimately secure revenue for the company. Use sound product knowledge to identify the marketing theory to target different clients, industries and countries. Support the Sales Manager & Sales Director on other projects such as creative campaign generation and event management. Using databases such as LinkedIn, Google and CRM to source new contacts. Coordinate with right holders to secure product information. You will report on all sales activity, new opportunities and predicted results accurately. Have a creative mind to help develop strategic sales plan with the Sales Manager around major sponsorship sales. To follow up all successful sales work with the legal team and finance departments to create strong commercial agreements. You will make sure relationships with successful clients are managed to ensure high renewal percentages. THE SKILLS & EXPERIENCE YOU NEED// Proven experience of working in a pressurised sales environment. A track record of delivering revenue through sales. It is essential you have experience of working in a telesales atmosphere. Competent on Microsoft PowerPoint and Excel. This is a new and full-time role. The role will often require business travel in the UK and internationally. To apply please press the apply button or get in touch with James at The Executives in Sport Group for an informal discussion.