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Football Marketing Director in United Kingdom

Football Marketing Director

Marketing Directors in professional football clubs and organisations lead the marketing team at the highest level. Marketing Directors have a more strategic focus than managers and executives, often devising the marketing strategy and filtering this down to the team to be implemented. 

Football Marketing Directors are highly talented marketers. Likely to be very experienced in the complete marketing mix and using this experience to devise the club/organisations marketing plan, taking into account all marketing techniques required to create an above the line and below the line strategy to elevate the organisation to its fan base and stakeholders.

Marketing directors in a football club are completely in tune with their fan base, knowing what they want to see and what content will hit the right note with them. Fan engagement is a very important element of a football marketing directors role and it can make or break their success in the organisation. 

Brand positioning in the eye of both internal and external stakeholders is a daily task for a Marketing Director, developing the organisation's strategy to grow the brand, fan base and revenue potential through targeting the correct markets and putting out the content right for the image of the brand. 

Marketing Directors have great management skills, often working with large teams underneath them managing all aspects of the marketing for a football club or organisation it is imperative they successfully manage their teams. 


Key sought-after skills within marketing are:

  • Digital marketing

    • Understanding of SEO and Google Analytics

    • Social media

    • PPC campaign experience

  • Fan engagement

  • Content writing

  • Partnership/Campaign Activation

  • CRM management

  • Email marketing

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Latest Football Marketing Director Vacancies in United Kingdom

Marketing Manager - Sport

London

The Executives In Sport Group are exclusively retained on behalf of Spartan UK to recruit a Marketing Manager to join the company. Role Summary The successful candidate will report to the UK & Ireland General Manager, the successful applicant will be responsible for leading all marketing and brand activities within the UK & Ireland. The focus of the role will be to create and manage the marketing strategy for the business, identify future opportunities for growth and actively contribute to wider commercial projects within the business including on partnerships and customer experience. Responsibilities Develop and implement annual marketing strategy aligned to the business’ key strategic objectives Manage all activities related to the brand to ensure it is presented in a manner that reflects Spartan’s strategic direction consistently Devise, prepare and implement promotional and communication calendar Build marketing budget and maintain marketing and advertising expenses within the set budget while also identifying ROI opportunities Understand and set best practices and programmes for all marketing channels. Coordinate public relations to promote Spartan message and ensure proper placement of brand Prepare, manage and implement both B2B and B2C marketing plans for all revenue generating business units including participation, sponsorship and strategic partners Ensure ROI is evidenced for all marketing activity undertaken Delivering market research projects Manage the design and printing of promotional materials, from brief to production Undertake management functions and leadership for the marketing department Ensure that the marketing team have a development programme in line with agreed KPIs and ensure performance management of the marketing team through regular assessment of objectives Qualifications & Skills Minimum three years of experience in a marketing role, preferably within a sports and/or major events environment at Senior Account Executive level or above A strong leader with the ability to motivate as well as manage high level stakeholder relationships A love of sport would be very beneficial for the role Proven track record of successfully developing and implementing marketing strategies and associated plans with demonstrable ROI Experience with running, maintaining and updating marketing budgets Wide-ranging and relevant industry contacts Comfortable analysing data to make informed marketing decisions Strong written and oral communication skills Ability to build reporting tools and analyse campaign metrics including via Google Analytics knowledge of how digital marketing tools work together for ultimate optimisation including SEO Ability to hold oneself accountable and an aptitude for prioritising multiple projects proactive, solutions-oriented and a collegial approach to a business environment To apply to the role, please click apply or send your CV to emma@eisg.com

Marketing Executive - Sport

London

The Executives In Sport Group are exclusively retained on behalf of Spartan UK to recruit a Marketing Executive to join the company. Role Summary The successful candidate will report to the UK & Ireland Marketing Manager and will assist with all aspects of social media, communications, advertising, engagement and promotional activities. The role will work closely with key internal and external stakeholders to ensure objectives are met and will assist in the production of all marketing and promotional collateral; as well as reporting documents. Responsibilities Manage all email communications. This requires the design, creation, segmentation, copy content and analysis of all emails. Design and update all landing pages in order to help maximise conversion rates. This requires segmentation of our audience, copywriting and liaising with the US to ensure these are delivered to your timeline and standards. Manage our referrals programme which will involve designing new campaigns. Leading on all copy-writing to continuously enhance and update website content to ensure brand consistency and high user engagement Closely managing our company photographers and videographers throughout the season. This involves writing race weekend briefs covering exactly what we are looking to capture, working with them on the weekend to help give direction and ensuring deliverables are of the desired quality Liaising with key partners in order to ensure their marketing requirements are met and delivered to the best standards Manage the development and timely execution of all brand initiatives (e.g. product launches, sales promotions, major email campaigns, etc.) Develop and improve current programmes to capture email leads Bring to life various media and advertising campaigns; writing copy, utilising imagery and booking in filming for video content Work hand in hand with the social media team on race weekends to ensure race day social media content is delivered Actively search out new channels and opportunities to promote the Spartan brand Qualifications & Skills Strong written and oral communication skills, high attention to detail is mandatory Proactive, self-motivated and solutions-oriented Role suits someone of an energetic, positive and confident disposition Strong sense of teamwork with the ability to foster relationships Knowledge of how to use digital tools, up-to-date on latest online tools and trends Can demonstrate an insightful knowledge of and understanding of web and digital strategies Ability to build reporting tools and analyse campaign metrics; an ability to make decisions based on data a major plus Experience with social media post planning services. Looking for candidates with a strong business sense, keen to make a difference in a small and growing team at an exciting time of expansion Knowledge of or ability to use HTML coding would be beneficial To apply to the role, please click apply or send your CV to emma@eisg.com

Sales Manager - Sports Sponsorship

London

WHO ARE THEY AND WHAT THEY’RE LOOKING FOR// We’re exclusively working with one of London’s top agencies to recruit a Sales Manager to increase revenue and enter new markets within the sports sponsorship arena. A key strategic role, you will be tasked with developing new revenue streams for the agency. WHAT YOU’LL BE DOING// Proactively identify new market opportunities and revenue streams Lead consultative sales process. Identify and present compelling proposals on where RF’s solution will add value vs. existing incumbents or competitive options Proactively communicate with prospective clients via phone, in person and electronic channels Weekly communication and reporting to the Sales Director THE SKILLS AND EXPERIENCE YOU NEED// At least 3+ years in sales with a track record of selling into sports marketing Proven ability to develop new business and achieve and exceed sales targets Experience in highly consultative sales process with experience managing multiple buying influences within an organisation Proven ability to make effective individual and group consultative sales presentations Exceptional organisation and time management skills Ability to negotiate and close deals at the executive level Focused team player with an understanding of corporate objectives and a desire to excel with the company Experience selling to rights holders In return, on offer is an extremely competitive salary plus opportunities for significant bonuses.

Head of Customer Engagement - Sport

London

HEAD OF CUSTOMER ENGAGEMENT Responsible to Location Salary - Competitive About the role Marketing and Commercial Director The National Tennis Centre, 100 Priory Lane, Roehampton, London, SW15 5JQ The LTA’s vision is “Tennis Opened Up” and its mission is to make tennis Relevant, Accessible, Welcoming and Enjoyable. The Marketing and Commercial Team is responsible for creating and delivering the LTA’s marketing strategy to help deliver against this mission, in addition to managing commercial relationships with existing and future partnerships The Customer Engagement Team is responsible for building the LTA’s relationship with Players and Fans and key members of the game’s infrastructure, clubs, counties, volunteers. The Head of Customer Engagement is a cornerstone role in delivery of the VMOST in that it will heavily influence the delivery of; an engaged fan base, and also support our participation objectives. The Head of Customer Engagement will be responsible for a significant business transformation in the Customer Engagement area and be a catalyst for a new way of working within not only Customer Engagement but also across the wider business. It will be crucial that the role holder has the gravitas to lead the entire business to a position where collection of data is at our core. Analysing that data to set our customer and data strategies and quickly learn from test and learn programmes will be key. They must be capable of placing the collection and analysis of data at the heart of LTA customer Engagement and of delivering content that allows us to engage with numerous different customers with different needs. The Head of Customer Engagement will be a seasoned Customer Engagement strategist capable of working with complex data and handling complex delivery models through our new customer engagement platform and will ensure that we deliver a personalised service to current and future customers. They will lead the creation of the annual customer marketing plan and will possess the necessary experience to transform our customer engagement team and take the LTA to a new level in personalised customer engagement marketing to our many audiences designed to deliver acquisition, engagement and retention of existing; players, members and fans. Finally the Head of Customer Engagement will also be required to review our current membership programme and propose our future membership and fan model. Key Accountabilities Transform LTA customer engagement Develop and lead the customer engagement team to be highly capable and effective Ensure the customer engagement team rigorously analyse our database to deliver clear insights and action Guide and oversee our data strategy based upon insights derived from a robust test and learn programme Generate strategy for relevant and personalised communications to our target audiences Define the customer strategy Use data analytics to define audiences and quickly test and learn Identify key target groups via data analysis Guide and oversee the creation and management of a clear measurement framework to evaluate engagement – engagement scores Create the annual customer marketing plan to generate and manage leads, engage existing fans and players Build strong relationship with Head of IT, Salesforce and Systems integrator to deliver benefits of SCV programme Deliver and curate a clear customer engagement reporting suite Build increasingly personalised engagement activities within the Salesforce marketing module Deliver database segmentation Ensure all communications contain compelling content created with target audience in mind and feature content that builds in the eye of the audience as they engage with LTA, varying according to the customers response(s) Propose and oversee channel mix for communications Create CRM campaigns and programmes to support business requirements from Competitions, Safeguarding, Performance, Participation teams and Major events (lead by the Marketing and Digital team plan) Delivery of BTM membership numbers and revenue This role will be a key member of the Marketing and Commercial leadership team and will have significant experience in; transforming business customer engagement capabilities, implementation of new Customer Engagement systems, team upskilling in the Salesforce environment, use of Salesforce Marketing module, creating data strategies founded upon insightful data analytics and creation and delivery of customer loyalty programmes Person Specification Previous Experience of: A change agent with the gravitas and the experience to take the LTA to a new level in Customer Engagement. Experience of developing plans and selling in up to board level Possess the proven ability to transform a Customer Engagement department An experienced Customer Engagement specialist with experience of systems development and implementation of new systems specifically Salesforce Marketing module Demonstrable experience of setting customer strategy. Demonstrable experience of steering data analytics and strategy Significant experience of implementing test and learn programmes to identify optimum ways of engaging target audience and existing customers to deliver acquisition, engagement and retention target Demonstrable experience of developing customer loyalty programmes Experience of sports / NGB sector preferable but not mandatory Proven ability to build strong relationships with key stakeholders up to Exec and Board level Team leadership experience with a proven ability to lead project/programme teams Proven track record of managing a membership and loyalty programme Proven ability to turn concepts into reality and to manage plans and programmes to budget Previous experience of working multi functionally to deliver projects to a deadline A strong consumer marketer with considerable experience of creating plans designed to appeal to clearly defined target audiences Knowledge, Training & Qualifications: Essential: Highly numerate and analytical with the ability to manage complex budgets and deliver business cases when required Excellent communication and presentation skills Excellent organisation, time management and presentation skills Effective IT skills including: Word, Excel, PowerPoint, Outlook Educated to degree level or equivalent Personal Attributes: Teamwork Strong personal communication and presentational skills Work effectively within the team to inspire and engage others Use appropriate interpersonal styles to influence others and gain buy-in Integrity Ability to recognise the need for discretion and confidentiality at all times Excellent organisation skills with ability to prioritise work and stay calm under pressure Provides clear and succinct reasons for decisions taken and takes responsibility for those decisions Passion Ability to quickly establish confidence, credibility and influence, particularly at a senior level A genuine passion for people and delivering excellent customer service Goes the extra mile and encourages others to do the same Excellence Strong organisation, prioritisation and time-management skills Excellent communication with the ability to produce written material to a high standard Strives to be the best that they and the team can be Ability to work on own initiative and appreciate the high level of accountability The Executives In Sport Group are exclusively retained on behalf of the Lawn Tennis Association to recruit a Head of Customer Engagement. All direct applications and agency enquiries will be passed directly to The Executives In Sport Group.

Sponsorship Sales Executive - Sport

Manchester

WHO ARE THEY AND WHAT THEY’RE LOOKING FOR// A global sports organisation are looking for a proactive and tenacious Sponsorship Sales Executive to generate leads, develop new business opportunities and manage final contract negotiations. WHAT YOU’LL BE DOING// Establish new business relationships to generate face to face meetings. To lead all self-generated sales meetings & ultimately secure revenue for the company. Use sound product knowledge to identify the marketing theory to target different clients, industries and countries. Support the Sales Manager & Sales Director on other projects such as creative campaign generation and event management. Using databases such as LinkedIn, Google and CRM to source new contacts. Coordinate with right holders to secure product information. You will report on all sales activity, new opportunities and predicted results accurately. Have a creative mind to help develop strategic sales plan with the Sales Manager around major sponsorship sales. To follow up all successful sales work with the legal team and finance departments to create strong commercial agreements. You will make sure relationships with successful clients are managed to ensure high renewal percentages. THE SKILLS & EXPERIENCE YOU NEED// Proven experience of working in a pressurised sales environment. A track record of delivering revenue through sales. It is essential you have experience of working in a telesales atmosphere. Competent on Microsoft PowerPoint and Excel. This is a new and full-time role. The role will often require business travel in the UK and internationally. To apply please press the apply button or get in touch with James at The Executives in Sport Group for an informal discussion.

Business Development Manager - Sport

Preston

The Executives In Sport Group are exclusively retained on behalf of adi.tv to recruit a Business Development Manager who’ll be responsible for developing relationships with new and existing sporting clubs and venues throughout the UK, based out of their North West office. Role Summary The successful candidate will be responsible for closing the direct sales of LED products and services, to support the business’ growth across the sports markets. They will also have responsibility for multiple sports channels, including EFL Leagues 1 & 2, Rugby League and Rugby Union Clubs and other sporting venues. Responsibilities To formulate a sales strategy for the sports channels, assisting in the formulation of marketing strategy and implementation to ensure the delivery of individual and team sales targets. To develop productive sales pipelines to manage the effective development of new business across the post holder's market channels. To research and develop new markets and opportunities, maintaining an up-to-date knowledge of industry developments. To be proactive within the market place and assist in the planning and growth of the department. To communicate effectively with team members within the Systems Installations department and the wider business. To maximise all opportunities for the benefit of the ADI Group, ensuring full awareness of cross selling opportunities. To adhere to all of ADI's policies and procedures including health and safety requirements. Qualifications & Skills Proven sales ability and account management skills. A strong understanding of business principles and developing strategy. Commercial acumen and the aptitude to recognise business opportunities. A track record in achieving sales targets. Experience of focusing on the delivery of a high-quality sales process and business profit. Track record in the delivery of B2B sales. Experience of negotiating with senior stakeholders up to, and including, Chief Executive and Director level. Conversant with all Microsoft packages including Word, Excel and Outlook. On offer is an attractive basic salary with great commission opportunities. To apply to the role, please click apply or send your CV to james@eisg.com