Marketing Directors in professional football clubs and organisations lead the marketing team at the highest level. Marketing Directors have a more strategic focus than managers and executives, often devising the marketing strategy and filtering this down to the team to be implemented.
Football Marketing Directors are highly talented marketers. Likely to be very experienced in the complete marketing mix and using this experience to devise the club/organisations marketing plan, taking into account all marketing techniques required to create an above the line and below the line strategy to elevate the organisation to its fan base and stakeholders.
Marketing directors in a football club are completely in tune with their fan base, knowing what they want to see and what content will hit the right note with them. Fan engagement is a very important element of a football marketing directors role and it can make or break their success in the organisation.
Brand positioning in the eye of both internal and external stakeholders is a daily task for a Marketing Director, developing the organisation's strategy to grow the brand, fan base and revenue potential through targeting the correct markets and putting out the content right for the image of the brand.
Marketing Directors have great management skills, often working with large teams underneath them managing all aspects of the marketing for a football club or organisation it is imperative they successfully manage their teams.
Key sought-after skills within marketing are:
Understanding of SEO and Google Analytics
PPC campaign experience